Group Meeting #4 - Stuck & Confuse

Today’s meeting is suck for me. We don’t comes up with the next step. We are stuck and discuss what we have discussed on the previous week. However, we list that we have 3 ideas:

• A business model: The idea is to let someone (supposedly RACQ Staff) to drive you in-between rest areas, so you can rest during the trip.
• An app that can detect fatigue and give alert to the driver
• Our previous idea: A rest area with unique services, such as free drink, car wash, etc. Focusing on the user-experience.

However, let see bright side, I am successfully persuade another half of our group members. A bit bluffing, but it works. LOL. Now we go with user experience. Great!

Group meeting #3 - Panic Mode

Panic…Today, I tell my group about the week left for us for the pitch. It makes me worry as all assignments will due at the same week. We should make it works one week ahead so that we can do our assignment as smooth as possible.

Anyway, in this group meeting I propose that we should have slogan and logo for our theme. And we vote from several slogan variants we could brainstorm at that time. Well, I simply to choose 2 out of 8. Funny, but it works. LOL

However, I am still bit worry as this group is separated in two sub group. A half of us wanna do the app solution, where the rest wanna have physical environment and user experience. I think I am gonna persuade them a bit radically next time. Hmmm….

Week 9 - Tutorial : The Persona

We do the persona again. Well.. my persona now is the lady that I meet some days ago. The interview session. It’s a real persona! I hope this can lead to right track :D

An accidentally Interview moment

I met a lady in campus. She is the representative of Medibank insurance. I met her as I want to upgrade my OSHC to family OSHC (Sorry for Out Of Topic… LOL).
Anyway, once the OSHC upgrade is done, I start comment on her leave some days ago. And she start telling me about her journey… (it’s an AHA moment for me). Then I try to gain information about her journey. Her driving experience etc.

There I found that she is traveling for journey. It is a very long journey from Brisbane to Sydney. In fact, she stopped due to several reason: toilet, food, and local interest like park, exhibition, etc.
Well, I’ll bring this thing to my group discussion later :D

Group meeting #2

In our group meeting today, we did brainstorming about which part of team should focus on either to increase usage area or to reduce fatigue of the driver as the approach will be different. Anyway I made discussion with the blue hat man in my group that I prefer a solution with nothing to do with app in this design challenge 2 as app has already been done in DC1. Let see if I can persuade them.. :LOL
   
Anyway in the discussion we share our finding about fatigue and reason of why people stop during the journey. This inspire me to talk to Australian native person to know about this. Hey, I am gonna meet an Australian person tomorrow. Let see if I can have something from her. Hopefully.
Interview..  yes

Week 8 - Lecture about solutions for Design Challenge 2

New lesson learn…
Today, Cara gives us samples and insight many approach ways to solve the DC2. Fantastic!

Possible Solutions for Design Challenge 2 can bein 4 ways:
1. Physical Environment, e.g.: UMPQUA Bank
2. Business Process & Model, e.g.: TESCO (Korean Woolworths)
3. Market Segment, e.g. : (PS + xBox) vs Nintendo Wii
4. IT-enabled, e.g.: kate spade NEW YORK

From those solutions, the UMPQUA example is so amazing for me. In just 10 years this local bank can increase it asset at $140 million in 1996 to $6 billion in 2006. It’s fantastic. Find out more info on YouTube. They are super duper great example of improvement. Feel amazed.

First Group Settlement

As our group take the RACQ idea, we know start to think task about RACQ, “How to increase the usage of rest area to decrease the number of accident caused by fatigue”. It is hard challenging for me and my team as none of us is experience with Australian culture on the road and all of us are new comer. However, in the discussion we agree that there were two main things to approach the problem, those were usage of rest area and driving fatigue.

In the discussion we have several idea to solve the problem:
1. System to help drivers locate rest area
2. Model that can be used to transport sharing
3. An app that can detect fatigue and give alert to the driver

However, many questions come up, such as how much budget RACQ wants to invest, whether app is the right solution, what the poster looks like. These three things confuse us as this idea is not yet clearly explained.  Some of us thing that solution should be an app. Different to them, I think the solution not an app. But how to persuade them becomes my issue now. Let see….